Brands want to reach millions of users to become customers. If you use quality content, more professional photos, and videos, you use hashtags, you are creative… you interact naturally with your audience…. You will have more followers interested in your brand, product, or service.
We have compiled a list of tips that you can implement right away to get your network of followers to grow on Instagram.
By reading this post, you will know tips to get followers on Instagram.
All statistics speak of the enormous growth that Instagram is having in recent years, so, without a doubt, integrating it into your Social Media Plan is betting on insurance.
- 71% of Instagram users are under 35 years old, which is very important for brands that try to attract younger generations on Instagram. The distribution by gender is quite balanced.
- Your users like more than 4,000 million posts daily.
With this data on Instagram, how can you not only retain your followers but also gain some new ones along the way? These are our tips.
- In Instagram, of course, the quality content
Yes, as in any other social network, the content you publish is important.
Make sure that the images and videos you publish are of good quality and professional, relevant, and attractive to people who visit you.
Check that all your publications fit a certain aesthetic and do not include images of poor quality or irrelevant. They simply will not attract anyone.
- Participation, participation, and participation
You can’t expect people to follow you, like your photos and like them if you don’t do the same. The effort is always reciprocal, even on Instagram.
Take time each day to follow new profiles, like your photos and comment. This will help you connect with potential new followers and keep the ones you already have.
Not to mention that if you comment on other people’s photos, their followers will see your comment and can click on your profile.
- Common sense program
You need to publish your images at the right time. This is essential to make them see you. Each niche is different, but the basis of this principle is always the same.
Try to publish every two days if you can’t do it daily and find out the best time to do it.
Some businesses have realized that posting during work hours works best for them. Others prefer dinner time or night. Everything is trial and error; that’s why analytics is so important.
Try to avoid posting too much or too little. Nobody likes spam or inactive users. Find the perfect balance.
In addition, Facebook has just implemented the possibility of programming without the help of third-party tools, but to do it through Facebook Creator Studio.
For this, it is necessary to link the Instagram account (company account) – with Facebook Creator Studio.
- Take full advantage of hashtags
In this sense, hashtags are a communication tool used primarily in publications (text, videos, audios, images, etc.) in social networks to organize, classify, or group publications according to their theme or content.
Why use them on Instagram to get followers?
It was in 2007 when Twitter started using the hashtag as a method to index keywords to help facilitate good search results. Since then, most social networks, especially Instagram, have taken advantage of hashtags for this same purpose.
On Instagram, hashtags are used to find your audience. It is vital to carry out a marketing strategy, including hashtags, that help you get followers.
- Instagram itself gives you a hashtag list with more traffic, for you to use.
- Do not always use the same hashtags. Mix some of them, choose those keywords that identify your business.
- Use more general hashtags along with more specific ones according to your post and some geolocation.
You should know that you can write up to 30 hashtags in a post,
Also, by using popular hashtags, they increase the engagement of that Instagram post.
And you will say… Is it really so positive to use a hashtag? Yes, since the Instagram algorithm values the amount of like and this amount increases, by using the hashtag with the highest traffic of your subject. Or something like that, talking about this issue of engagement and something else would be another separate article, but I wanted to mention it because I see it relevant to get followers on Instagram, which is what we are talking about now.
So we continue with the tools to get followers on Instagram.
- Use tools
Indeed, there are tools that can help you see, manage, and keep track of Instagram. They can help you check when they stop following you, when they start doing it or when users become inactive.
There are also applications and tools that give you a clearer view of how many people see your posts and your stories, how many clicks on your profile, and how many react to the posts.
These are the tools:
- Social rocket
Instagram Stories offers a fun touch with the photos and videos you want to upload with this tool.
- Be creative
As we mentioned earlier, there are billions of active users on Instagram. This is good news because you have endless opportunities to get new followers and get more customers and traffic.
The best way to do it is to be creative. Do not create a profile that fits a mold and is lost. Make it stand out as much as possible.
You can also take a look at the Humans of New York. Its content is so unique and original that it has quickly gained many followers and attention.
Other Instagram profiles that we love are those of vintage clothing. These have used their content to do perfect business. They are aesthetically pleasing and have good quality photographs. These profiles could inspire you to do something like that for yourself.
- Promote contests and sweepstakes
People love free gifts and things, especially if they come from their favorite brands. To encourage her to participate and stay there as long as possible, you can organize a raffle for your Instagram followers.
A raffle can benefit you in many aspects:
Your followers will be happy, and you will have free publicity, more people will start following you
Make sure you set clear rules to participate in the raffle. Those who want to opt for the prize must:
- Follow you on Instagram
- Let ‘like’ the publication of the draw
- Leave a comment and tag two or more people
This will help talk about your raffle, and you will have new followers in no time.